Insurer creates a “culture of generosity”

Since its beginnings, one insurer has fostered a culture of generosity through its Social Responsibility Program.

“This year, we’ve developed a Social Responsibility Program to make our commitment to the community official,” says André Vincent, president and CEO of the Assumption Group. “Our goal is to be proactive in our efforts and our support and to maximize the impact of our contribution.”

The Assumption Group returns 6 per cent of its net profit to the community through charitable giving and philanthropy.

“Education and health and well-being remain a focus,” says Vincent. “However, we have expanded into other areas of involvement such as culture, the environment and the economy. The Group is also extremely dedicated to its clients and employees, without whom it would not exist.”

Investing in volunteering the Assumption Group wants to invest not only through donations and sponsorships but also through volunteer work.

“It is critical for the well-being of our communities,” says Vincent. “Our employees are known for their generosity toward many causes. We want to support and encourage them in their community involvement.”

Employees have the opportunity to volunteer, in teams, for half a day, for their favourite cause, with the contribution in staff time reaching 800 hours this year.

The most recent initiative has been the launching of the #KindActChallenge, where through social media, you can encourage others to join you by sharing photos and videos of your act of kindness and challenging them to do the same by using the hashtag #KindActChallenge.

“We invite everyone to contribute, in their own way, to the well-being of the community,” says Vincent. “Even the smallest acts of kindness can make a big difference.”
 

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