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Life insurance needs to become more attractive to consumers, says Manulife executive

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Life Health Professional | 07 Oct 2016, 08:15 AM Agree 0
With many younger Canadians reluctant to buy life insurance, the industry’s heavy hitters are reaching out in new ways
  • Ami Maishlish | 07 Oct 2016, 12:21 PM Agree 0
    I concur with Alex Lucas and congratulate Manulife for their innovation adding the "participaction" (aka "vitality") dimension to the life insurance premium pricing model. (See also ). The only exception to this is their use of metal names instead of generic descriptors in reference to the paticipaction/vitality score premium modifier factor. It would be welcome to see generic descriptors instead of obscure metal names, and I say the same about the nomenclature for credit cards...
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