- Effective branding can help build loyalty
Companies that are in the process of rebranding walk a delicate tightrope of reaching out to new clients while not alienating legacy policyholders who take comfort in a familiar name
- How to avoid business burnout
Corporate speaker Phil Schibeci shares the secrets to maintaining your professional passion
- Major insurer changing its name
Advisors will have to remember a new name as one of Canada’s leading insurers is changing its name to allow consumers to more easily identify its services.