• Effective branding can help build loyalty by Donald Horne

    Companies that are in the process of rebranding walk a delicate tightrope of reaching out to new clients while not alienating legacy policyholders who take comfort in a familiar name

  • How to avoid business burnout by

    Corporate speaker Phil Schibeci shares the secrets to maintaining your professional passion

  • Major insurer changing its name by Nicolas Heffernan

    Advisors will have to remember a new name as one of Canada’s leading insurers is changing its name to allow consumers to more easily identify its services.