Blue Cross announces digital mental health program sponsorship

by Leo Almazora06 May 2020

To mark Mental Health Week in Canada, Blue Cross has announced its investment in a free digital program available for all Canadians.

Through its new sponsorship of Stronger Minds by BEACON, Blue Cross is providing a resource to supplement the suite of health and wellness offerings provided under each of its plans, including their associated employee assistance programs.

“With our team of clinical psychologists, along with trusted national health and wellness advocates, our organization is dedicated to helping people strengthen their resiliency and manage through unique emotional challenges stirred by the pandemic crisis,” said Sam Duboc, Chair and CEO of MindBeacon Group.

Alongside guidance from the clinical psychologists at the BEACON team, Stronger Minds features personal perspectives from well-known sports personalities such as Canadian Olympic rower and mental health advocate Silken Laumann and TSN commentator Michael Landsberg.

The program also offers guidance on physical activity from GoodLife Fitness. Users may also access resources on topics such as resilience building, as well as videos and quick reads from mental health experts.

“Canada is in this together, and we're wholeheartedly committed to helping Canadians protect their mental wellbeing so they can successfully face every day as it comes,” Duboc said.