Empire Life forges agreement with group-benefits provider

The new relationship will have Empire Life providing life and disability benefits for more working Canadians

Empire Life forges agreement with group-benefits provider
Group-benefits provider Benefits by Design (BBD) and Empire Life have announced a new relationship whereby Empire Life will become the primary provider of life and disability insurance for BBD’s block.

“BBD is on a mission to help working Canadians connect with group benefits that grow business and support good health,” said BBD Managing Partner Mike McClenahan. “We’re equally focused on helping advisors connect clients to innovative, sustainable products, so our agreement with Empire Life is a win-win-win—for working Canadians, clients and advisors.”

Based in Kingston, Ontario, BBD is a third-party administrator working with independent advisors to connect Canadian workers with employee benefits plans and services.

“We’re honoured to be chosen as BBD’s primary provider of Life and Disability insurance,” said Steve Pong, Empire Life Senior Vice-President of Group Solutions. “Empire Life wants to make group benefits simple, fast and easy for Canadians, and grow our business through associations with respected third party administrators—so we couldn’t be more pleased.“

Group benefit products promoted on the Empire Life website include features such as life and accidental death and dismemberment; weekly indemnity and long-term disability benefit plans; extended health benefits such as drug and major medical coverage that aren’t provided under provincial plans; health care spending accounts; and group critical illness plans.

“We’re delighted to be entering into this arrangement with Empire Life,” said BBD Managing Partner Scott Southward. “Our shared history in Kingston and positive working relationship give us a solid foundation on which to build—which is exciting. And the fact that we understand each other’s operations means the transition will be seamless for our customers and advisors.”


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