Green Shield Canada strikes digital pharmacy partnership

by Leo Almazora01 May 2020

Green Shield Canada (GSC) is intensifying a push to make technology part of its benefits offerings through a partnership with Canada’s leading digital pharmacy.

The health and dental benefits provider has announced a collaboration with PocketPills, a tech company that promises to manage the full pharmacy experience — including discussions with pharmacists, refilling prescriptions, and ongoing disease management — in a purely digital environment.

“As a leading advocate for evidence-based digital health technologies and the impact they can have on the health care experience for Canadians, GSC is always on the lookout for like-minded partners ready to innovate on the delivery of critical services,” said David Willows, GSC’s executive vice president of Digital, Innovation and Brand Experience.

Using technology-driven workflow automation, PocketPills reduces the cost of operations, which allows it to pass on savings to patients and plan sponsors in the form of low dispensing fees and free home delivery. Since its launch in 2018, it has helped thousands of patients connect instantly with pharmacists and manage their medications online through a mobile app.

“In an online world, Canadians deserve health care services with a streamlined patient experience, and this partnership is going to take that experience to the next level,” said PocketPills COO Harj Samra.

Over the next few months, the two firms plan on jointly developing digital health pharmacy solutions that pursue their shared focus on improving access to care and the patient experience.

GSC has also entered into a partnership with Beacon for guided mental-health therapy, as well as with Maple for telemedicine.