Life insurance gets boost from high profile celebrity

Growing up poor in Los Angeles it’s amazing that this celebrity’s parents were able to put anything aside to pay for life insurance premiums but they did and now he’s a big fan

According to LifeHappens.org there are 100 million Americans without life insurance, a statistic that floored Life Insurance Awareness Month spokesperson Anthony Anderson.

The star of the ABC comedy “Blackish” grew up poor in Los Angeles. Despite his parents having very little they managed to cobble together enough money to pay for the monthly premiums. That made a big difference later on when both his brother and father died within a year of one another.

“Even on their limited income, my mom and dad instilled upon all of us the importance of planning for the future and the fact that tomorrow isn’t promised to anyone,” Anderson says. “I know how hard it is to lose someone you love. An accident took my brother when he was 26 and shortly after, I lost my father to diabetes, a disease I, myself, live with today. It was rough getting through those deaths, but the fact that they both had life insurance made it so much easier.”

So much is made in the mainstream business media of saving for one’s retirement and yet very few media outlets spend time covering any type of insurance with the exception of home and car.

"Especially coming from the inner city, these are things we don't really deal with. We don't think 'future.' We're not thinking long term, about the what-ifs," he says. "That's why I kept [my life insurance policy] — I didn't want to be in that position, or want my family in that position."

It’s this attitude that makes Anderson a perfect spokesperson for Life Awareness Month – and life insurance in general. It’s too bad more people didn’t think this way.

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