Life insurer joins forces with hockey giant

by Paul Lucas07 Mar 2016
A major Canadian life insurance provider has joined forces with the Toronto Maple Leafs and the MLSE Foundation to help children in their battle against diabetes.

The aim of the partnership is to provide children living with Type One diabetes, who may otherwise not have the financial means to play hockey, the opportunity to participate in a one-week hockey camp this summer. Participants will have the opportunity to develop life skills such as teamwork, self-confidence and respect, while learning the game of hockey and how they can manage their disease on and off the ice.

“We’re thrilled to team up with the MLSE Foundation in the fight against diabetes,” said Paul Joliat, Assistant Vice-President, Philanthropy & Sponsorships, Sun Life Financial. “At Sun Life, we see first-hand the physical and financial impact diabetes can have on families. It’s programs like these that support our continued efforts to empower Canadians to join us in both preventing and managing this disease.”

As part of the program, Sun Life will donate $500 to MLSE Foundation for every assist on a goal scored by the Leafs at all home games in March. Sun Life has also called on Leafs Nation to participate in this program. Each time fans tweet or retweet #SunLifeAgainstDiabetes during Leafs home game days in March, an additional $5 will be donated, up to a total maximum donation of $50,000.

“This program is a great way to get children living with type one diabetes active and excited about healthy living,” said Michael Bartlett, Executive Director, MLSE Foundation. “With Sun Life’s help, we’re engaging both the Toronto Maple Leafs and its passionate fan-base into making a positive impact in the community, while helping children with limited financial means learn positive life skills and how to manage their disease.”

A portion of the money donated will also fund a hockey clinic for children living with Type One diabetes at the MasterCard Centre for Hockey Excellence hosted by Sun Life and the Toronto Maple Leafs on March 14.